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Rise of the Event-Based Social Networks
With interest in location-based social networks (LBSNs) hitting an all-time high with Foursquare’s recent funding announcement valuing the company at $115 million, a new type of social networking has...
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Game Time for Foursquare
When Facebook Places launched in August, the media wasted little time in calling game, set and match on Foursquare and its location-based social network (LBSN) brethren. With over 500 million users,...
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Facebook’s Effect on Consumer Internet IPOs
Regardless of whether or not you believe in the long-term viability of Demand Media’s content creation platform (more widely referred to as a “low-cost content farm”), one thing is certain: there is a...
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Social Isn’t a Transaction
In late April Facebook celebrated a birthday as the ‘Like’ button turned one. The adoption (2.5 million websites) and engagement (250 million people) of the thumbs-up icon over those first 12 months...
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Time for Television Ratings to Get Social
The start of the current fall television season has highlighted the importance of social media in driving awareness and tune-in for new and established TV series as audience consumption habits continue...
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Is Path (2.0) Mobile’s Path?
One feature of the recently announced Nike+ FuelBand, Nike’s new activity measuring wristband, is its social integrations that enable users to share their activity data on Facebook, Foursquare and...
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With the Acquisition of Instagram Facebook is Only Halfway Done in Mobile
So Facebook decided to one-up its own IPO proceedings last week with the news that it had acquired the photo-sharing mobile application Instagram. By any conventional metrics, the $1 billion price tag...
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Twitter’s Evolving Broadcast Network
Last week signaled a big step in the evolution of Twitter as a broadcast medium. Starting with the announcement of a weekly email digest that summarizes the most relevant tweets from within each...
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Why Viewable Impressions Won’t Matter
Reading the increasing velocity of articles written on the topic over the course of last year, ‘viewable impressions’ has displaced ‘ad verification’ as the hot delivery topic in the adtech industry...
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Video Content in a Mobile World: Diet-Sized and Distributed
While the tech industry was buzzing over Facebook’s $19 billion acquisition of WhatsApp, the social network’s original blockbuster deal, Instagram, was quietly making some interesting news of its own....
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